Apple edges Google as the world's most valuable brand for the fourth year in a row

Smartphone sales can slip, looking too similar as model from last year was the iPhone 7 criticized (and have no 3.5 mm headphone jack), and it is less Smartwatches sell this year than in the year 2015 forecast analysts. But despite all this called Apple for the fourth year in a row the most valuable brand in the world.

Apple edges Google as the world's most valuable brand for the fourth year in a row

Brand consultancy Interbrand placed Apple at number one with a brand valuation $178,1 billion, an increase of five percent over the previous year. $133,2 billion behind rival Google the Cupertino company with a brand evaluation, 11 percent higher than in the year 2015.

[caption id="attachment_1379" align="aligncenter" width="612"] Apple edges Google as the world's most valuable brand for the fourth year in a row[/caption]

Technology companies take ten of the top 20 places on the list. Microsoft sits behind Coca-Cola in fourth place with a $72.7 billion brand value, eight percent in the last 12 months. Below the top 10 is IBM. It can dropped 19 percent compared with the previous year, but $52.5 billion brand value, the industry giant places them in sixth.

A 14 percent in 2016 is Samsung, IBM ranked seven with a brand value of $51.8 billion, while Amazon, who passed his stock the $800-saw the milestone for the first time last month, is eight square. The online retailer brand value increased a massive 33 percent this year to $50.3 billion.

other tech companies in the top 20 are Intel with fourteen ($ 36 billion, + 4%), Facebook with fifteen ($ 32.5 billion, + 48 percent), Cisco with sixteen years ($ 30.9 billion, + 4 per cent), and Oracle with seventeen ($ 26.5 billion,-3 percent). Two companies have located in the list this year: Tesla at the number 100 ($ 4 billion) and Dior at 89 ($ 4.9 billion).

Facebook and Amazon experienced the largest increase in brand value in 2016-48 percent and 33 percent, respectively. Interbrand write about Apple's success, noted: "Apple shows how ecosystems drive value." Analysts have often pointed out, that "Apple has superior products." While the true, streaming of this opinion the brilliance of the Apple is functional - integrated model. The software, hardware, and touch points are not only beautiful design aesthetic, but a degree of interoperability, the Apple premium justifies and scares connected outlets on a different platform. And the more you share more data, more personal it - will add new device is painless and the thought of change increasingly hopeless. Apple is the cohesion fully effectively. the alpha"